Celebrating Post Grape-Nuts' role in Sir Edmund Hillary's historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the "playgrounds" of active outdoor and fitness enthusiasts -- such as ski resorts, state parks and even "Everest-like skyscrapers" -- before culminating with celebratory activities on the actual anniversary in May.
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