The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) is back with its fourth public service announcement starring actress and activist Pamela Anderson. The PSA calls into question the labor practices of ride-hailing services and the misleading hiring tactics deployed to lure drivers.
“The Closerâ€, directed by acclaimed artist Luke Gilford, is a shift from Ride Responsibly’s previous safety-focused PSAs, drawing attention to the deceptive labor practices of ride-hailing companies. In this PSA, Pamela Anderson stars as the villain – a ride-hailing service super-recruiter – who can convince anyone to sign up as a driver by misleading them with compliments and charm and assuring them that they don’t require common employee benefits such as health insurance or designated work hours.
To view the multimedia release go to:
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