The Krystal Company has partnered with The Tombras Group to create an unconventional advertising campaign that invigorates the venerable burger brand with an appeal to millennials and a nod to pop culture. New Krystal Chief Marketing Officer Dominic Losacco is leading the brand refresh on behalf of the South’s original quick-service restaurant (QSR). Krystal invites customers to “Live A Little” with its iconic food and sharable experiences. Krystal’s #SquareTalk campaign is an integrated multi-channel approach, with a heavy emphasis on digital and social, designed to win back lapsed customers and to increase comp sales.
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