SAN FRANCISCO
(August 13, 2018)
– Today,
Method Products,
pbc—a
pioneer in
design-driven,
people and
planet-friendly
home and personal
c
(
more)
SAN FRANCISCO (August 13, 2018) – Today, Method Products, pbc—a pioneer in design-driven, people and planet-friendly home and personal care products—launches a new integrated brand campaign, “There’s Good Inside.†It spotlights the good inside its products, its people and its state-of-the-art, sustainable soap factory in Chicago. Brought to life with an uplifting, clean-centric cover anthem of the popular ‘90s earworm “I’m Gonna’ Be (500 Miles),†by The Proclaimers, the whimsical, smile-inducing campaign centers around the notion that most people don’t believe cleaning can be fun, creative or connected to their values. True to the brand’s disruptive nature, method® playfully disagrees.
“When people think of method®, they often think of our beautiful designs and wonderful fragrances, but there’s so much more depth to the brand,†said Doug Piwinski, method®’s Global Chief Marketing Officer. “This campaign is meant to draw attention to the beauty of what’s inside our bot...
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