It won second place in the Best Illusion of the Year Contest, 2012!
It's a new scientific finding called the "Flashed Face Distortion Effect". You can read more about it here
http://mbthompson.com/research...
and here
http://www.perceptionweb.com/a...
Tangen, J. M., Murphy, S. C., & Thompson, M. B. (2011). Flashed face distortion effect: Grotesque faces from relative spaces. Perception, 40, 628-630 doi:10.1068/p6968
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