Instagram just laid down the gauntlet for Snapchat by unabashedly copying the social media app. In a rather bold move today, Instagram announced “Instagram Stories,†a blatant copy of Snapchat Stories, which lets users post wacky, annotated photo and video that disappears in about 24 hours. The content pops right up at the top of Instagram’s feed and in just about every way mimics the platform that made Snapchat famous.
And Instagram has zero problem with that. CEO Kevin Systrom told TechCrunch that Snapchat deserves all the credit, but that Instagram Stories is all about taking the format to a new network, and with their own spin on it. If there is a spin here, it’s that Instagram Stories is like Snapchat for adult users who don’t want to spread themselves too thin in the social media space.
Now Instagram users have one more toy to play with, and one more reason not to leave Instagram.
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