http://www.tocseo.com/ - On-page optimization is what affects a websites listing in natural online search results. A well designed and correctly optimized website appeals to both human readers and search engine bots by ensuring that the coding is easy for the search engines to follow and the user interface is interesting and relevant for your human audience. Poor on-page optimization could therefore result in the search engines and ultimately your potential clients and customers not being able to find your website easily. Obviously this would have disastrous consequences if you have an online business that relies on people being able to find your business via your website.
Good on-site optimization means that all the pages on your website have appropriate and relevant title tags, meta descriptions, header or H1 tags and other header tags as well as alt tags on all images and posts for the search engine bots. It means that the content for human readers is relevant, original, not duplicated and interesting enough to keep them clicking through your site.
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