Reflecting visual
cues from its best
known product, the
iconic stand
mixer, the new
collection is
wholly original
yet uniquely
identifiable as
the Kit
(
more)
Reflecting visual cues from its best known product, the iconic stand mixer, the new collection is wholly original yet uniquely identifiable as the KitchenAid brand. It will be the brand's first collection to launch globally, with U.S. availability starting in April of 2015.
“Our goal with the new line was to amplify the design and craftsmanship that separate KitchenAid from its increasingly non-differentiated competitors,†said Cynthia Soledad, Senior Director of KitchenAid. “In doing so, we're reaffirming our leadership in creating products that are valued equally for how they work and look.â€
To view the Multimedia News Release, go to
http://www.multivu.com/players...
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