This technical collaboration has earned the team 4 double F1 World Champion titles. Formula 1 new products research is what allows Total to offer its customers ultra efficient Total Quartz engine oils.
As a Team partner to the Infiniti Red Bull Racing team, Total created a series of 3 short digital films portraying the drivers in an unusual and quirky way.
Through humour and metaphor, Total underlines that engine oil is a key component to reaching your best performance in a competition: To get champion results, you need a champion oil. The goal is to remind consumers that Total, as lubricants provider, is a Team partner of the utmost importance for IRBR.
The drivers, Daniel Ricciardo and Daniil Kvyat, had a great time playing comedians for a whole afternoon while they were directed by French director Tristan Aurouet in a relaxed and fun atmosphere.
To view the multimedia release visit:
http://www.multivu.com/players...Originally collected by
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