The 2019 Toyota
RAV4 looks nothing
like its
predecessors, and
that is purely by
design. The
all-new,
fifth-generation
model brings back
a more dedicat
(
more)
The 2019 Toyota RAV4 looks nothing like its predecessors, and that is purely by design. The all-new, fifth-generation model brings back a more dedicated SUV appearance, a reflection of both its enhanced capability and of customer desires. People buy SUVs for emotional reasons, not just practical reasons.
Toyota created the compact crossover SUV segment with the original RAV4 more than two decades ago. An all-new type of vehicle, RAV4 combined SUV capabilities with passenger car ride, handling and fuel economy traits. It was a winning formula, leading to explosive market growth.
In recent years, automakers smoothed out compact SUV design, adopting more passenger car-like traits. Toyota, the segment leader with nearly 408,000 RAV4 sales in the U.S. in 2017, saw a need to break the mold it had cast. Considering that RAV4 is the brand’s best-selling vehicle in the U.S., this was no small feat.
“At the very beginning of the design process, we reviewed RAV4’s distinct product value and considered ...
Originally collected by
fetching...
(
less)
