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http://yourvideoma rketingsolutions.c om/webinar-how-to- use-video-marketin g-for-your-busines s/ Webinar Replay: How To Use Video Marketing For Your Busi (more)

http://yourvideomarketingsolutions.com/webinar-how-to-use-video-marketing-for-your-business/
Webinar Replay: How To Use Video Marketing For Your Business
by Teena Hughes
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TRANSCRIPT
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Welcome to the Webinar
Teena Hughes Presents
How To Use Video Marketing
by YourVideoMarketingSolutions.com
Who is Teena Hughes?
• I’ve been a techie girl for many years, worked inthe IT industry for 20 years (in Australia, USA and France)
• I’ve taught people how to use computers and othertechnologies over many years in different countries
• I’ve helped business owners reach a far wider audience than they thought possible (with videos)
• I believe Video Marketing is the best thing since sliced bread :-)
Traditional Marketing for Businesses
Most businesses are a bit lost when it comes to marketing, they may printa few flyers, post on social media every now and then … and pray.
Pray for customers, pray for an influx of sales, or pray the old-fashioned marketing techniques will finally start working.
But there’s a better way …
VIDEO MARKETING!
Videos capture short attention spans and present a solution to a problem in less than 2 minutes
It’s really simple — just BE FOUND everywhere a potential customer orclient is hanging out online!!!
Simple :-)
THE BEST MARKETING STRATEGY EVER!
Find those locations, and post VIDEOS everywhere, because the MORE EYES you get in front of, the more chances you’ll have of finding your potential customers.
video websites, on slide-share sites and more!
Find the MAXIMUM number of potential clients even if your business is local.
Don’t think about the “HOW” of Video Marketing, Think about the “WHY” instead
You need to use video BECAUSE:
1. 70+% of people will WATCH rather than READ online
2. Youtube is owned by Google, so you get a double-whammy of good “juice” from the Search Engines when people type in their QUESTIONS … IF you use video.
Ready?
Got your pen and paper handy?
First 2 STEPS to Get Started with Video
OK, let’s get started!
1. Create the first 5 essential videos about your business
2. Create a Video Marketing Strategy
STEP 1: 5 Essential Videos for Every Business
Start with these 5 videos:
1. The ABOUT ME Video to show folks WHY you do what you do
2. The BRING TRAFFIC Video
3. The BUILD MY LIST Video
4. The IRRESISTIBLE OFFER Video
5. The CUSTOMER CONVERSION Video
STEP 2: A VIDEO MARKETING STRATEGY
It’s important to PLAN your videos:
1. how many videos do I need?
2. send them out how often?
3. where will they be posted online?
4. what should be in them?
5. what must not be left out?
6. how will they be tracked to see if they’re working or not?
Once you’ve answered those questions, it’ll be easy to:
• make a list of the videos to make, picture them in your mind, and write them down — or draw sketches
• print a Calendar for the period of time of the Video Marketing strategy (one month per page e.g.1 month, 2 months etc)
• add the proposed publishing dates to the Calendar
• for example publish one video on Monday to Youtube and your website, and another video on Thursday to Youtube and your website
Make a list of all essential things you need to put in the videos, for example:
• the “message”
• business name
• URL / link to an internal website page
• phone number
• address if required
Make a list of all essential things you MUST NOT FORGET to put in the videos, for example:
• the Call to Action - the one thing you’d like the viewer to do immediately after watching the video
• some ideas: (1) download a Cheat Sheet, (2) sign up for a free video series, (3) sign up for the Newsletter, (4) download an irresistible offer or gift of some description, which answers their main question and is perceived as very valuable, or (5) many other options.
The final step is to track which of your videos is bring you targeted traffic:
• on Youtube the statistics can be viewed for each video to assess the engagement of viewers
• on your website it’s important to install statistics to track where your website visitors are coming from, and what they typed to find you - very powerful info to have.
You’ve just learned about the two steps to getting ready to use video marketing for your business:
1. What the first 5 essential videos are you should create, and
2. How to create a first “draft” of your Video Marketing Strategy.
BRAVO! NOW YOU KNOW WHAT TO DO NEXT
I’m Teena Hughes and I’d like to say THANK YOU for watching How To Use Video Marketing
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Music: Kevin MacLeod (incompetech.com) Licensed under Creative Commons "Attribution 3.0"

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