On Monday, Microsoft held a secret press event in Los Angeles where it announced a new family of tablets under the Surface moniker. Along with Surface, the event revealed a branding shift for Microsoft, one that values the unity of hardware and software, and the idolization of aesthetics. Something about it felt familiar...
http://www.readwriteweb.com/archives/video-surface-vs-ipad-microsofts-getting-rusty-stealing-from-apple.php
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