Many people believed that the young girl cyclist was as much to blame as the speeding driver in this commercial.
However, it made the point that no matter what other people might do, if you are driving over the speed limit, you are to blame and will feel the full force of the law. The speeding driver later appeared in a follow-up commercial arguing with his wife about his culpability.
Launched: 2004.
Victorian Road Toll that year: 343.
http://www.tac.vic.gov.au
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