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0:22 One of the biggest mistakes that musicians make when trying to promote their music with Facebook ads is failing to target correctly.
Probably the most common targeting issue is going too broad
0:36 Targeting based on interest in “Rock Music†for example, will bring up an audience of half a billion people.
That’s almost 10% of the worlds population, and your music is probably not going to appeal to that large of an audience.
0:57 You really need to niche down and get specific with your targeting.
One way to get more specific is to target based on a particular artist.
1:16 Targeting smaller niche artists that your fans are also interested in is going to be better than targeting artists that appeal to a diverse audience.
In the next video, you'll learn how to optimize your Facebook ads to get more fans, sell more music, and spend less money in the process.
Check it out at https...
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