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Companies often
target consumers
based on gender,
but this kind of
advertising
shortcut not only
perpetuates
outdated
stereotypes --
it's also ba
(more)
Companies often target consumers based on gender, but this kind of advertising shortcut not only perpetuates outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.