Get your Station here -
http://igg.me/at/youtube-netwo...
One of the smartest things that an indie film-maker can do is run their own TV Station using our app, Martell TV. It will allow you to raise money for any type of film you want to make, ever.
Is that too bold of a statement? I’m not apologizing, because I’m speaking truth. Owning your own TV Station allows you to guarantee distribution which means guaranteed ROI for investors. That means you can raise money for anything you want to make, whenever you want to make it.
Look, I get it. You’re not looking to get rich quick. You got into this business because you want people to appreciate your work, right? You’re probably a writer-director-producer. I feel you. I am you.
I originally got into this business because I wanted to write stories.
I’m a creator like you. But I’ve done something not all creators have done; when I found it hard to break in, I stopped producing content to focus on learning the ropes of business. I did this because I want to be successful with my work; I’m tired of having to cut corners and my work not being as great as it could have been because I lacked the resources a proper film budget provides.
I have super talented friends who can shoot, write and edit much better than I can, but they still work at Whataburger because they don’t know jack about business. They can’t sell their pitches because they don’t speak the same language investors do.
I am here to help you speak the language of business and stop working for Whataburger, or whata-wherever you currently work at that isn’t a studio you own.
Return on Investment
There is only one thing any investor wants to know. They don’t really care about your amazing script, how beautiful your lead actress is, or if you’re a disabled veteran struggling to break in.
Investors care about one thing and one thing only; making money.
They will listen to your pitch with the sole intention of learning how they will put $100,000 into your film and get back $300,000. That is the ONLY thing they want to know!
For films, the info an investor is looking for is like this:
1. Who is the director and how much money did their last film generate?
2. Who is the lead actor and actress, and how much money did their last film generate?
Oh, you’re the director and this is your first real feature? And you cast your friends from Whataburger in the lead roles? Sorry but unless they are batshit crazy, no investor is going to give you any money.
This is because the *ENTIRE* movie industry revolves around the rising and fading stars of talent. Period. End of. Do not pass go and do not collect your $100,000 movie check.
This is because name talent have fanbases in the millions.
Film investment is one of the riskier businesses in the world. You’re not selling widgets, you’re selling entertainment. People cannot test drive entertainment; they have to pay to watch a movie before they can watch it. It might only be $15 to see a movie at a theatre but that is $15 that could be spent on a million and one other things.
Basically, even with a kick-ass trailer, audiences have no real idea how amazing your movie will be until they finally watch it themselves. The quality of a movie does not sell itself; the talent sells the movie.
Audiences need to recognize the people involved in a film in order to be willing to open their wallets and try it. This is why film investment revolves around famous directors like Steven Spielberg, Christopher Nolan and Michael Bay, and mega-star actors like Tom Cruise and Jessica Alba. People know who these people are and have loved other films they have been in.
You, as the indie film-makers and his rag-tag band of Whataburger crewmates, are not known to anyone outside your circle of family and friends. Millions of people are not motivated to see your movie.
“Oh! I’ll just go to Kickstarter!†you retort! “I can use the power of my TRIBE! to generate movie money!â€
Yeah, whatever.
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