By Brad
Dorfman(Reuters) -
Store chains use
Facebook pages to
reach out to
customers, but
when customers
reach back with
complaints, many
go unanswere
(
more)
By Brad Dorfman(Reuters) - Store chains use Facebook pages to reach out to customers, but when customers reach back with complaints, many go unanswered, a new study shows. Retailers did not respond to 65 percent of complaints and questions on their Facebook pages during a five-day period in September, according to Joshua March, chief executive officer of Conversocial, a firm that helps companies interact with customers on social media.
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