Schick® and
Skintimate®
brands are
partnering with
Universal
Pictures’
Pitch Perfect 2,
in theaters May
15, 2015, to
celebrate the
differ
(
more)
Schick® and Skintimate® brands are partnering with Universal Pictures’ Pitch Perfect 2, in theaters May 15, 2015, to celebrate the different steps a woman takes each day to create a confident style as unique as the legs she stands on.
As part of the partnership, Schick and Skintimate are introducing the Rock Your Legs campaign – an integrated program that incorporates an original “Ready, Shave, Shine†music video, limited edition product in-store, an Aca-battle sweepstakes, movie trivia game, and in-film product placement as the new Schick Hydro Silk® TrimStyle® makes its movie debut. Schick and Skintimate are also partnering with Pitch Perfect 2 star Brittany Snow to help introduce a three-step leg care routine that helps women think about leg care as more than just hair removal, but as a beauty ritual.
To view the Multimedia News Release, go to:
http://www.multivu.com/players...Originally collected by
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