Women love their
hair. They devote
time, energy and
money to helping
it feel and look
its best.
It’s even a
means of
self-expression,
sometimes
(
more)
Women love their hair. They devote time, energy and money to helping it feel and look its best. It’s even a means of self-expression, sometimes more so than a woman’s clothing.
BIOTA Botanicals set out to take the pulse of American women regarding how they really feel about their hair – especially as they (and it) ages.
According to the national consumer survey, most women 30+ have already noticed and worry about the density of their hair as they age. In fact, more women are concerned about thinning-damaged hair than they are about going grey (58% vs. 51%).+ Many say that the condition is embarrassing and a clear-cut sign of getting older, and most agree that it’s an unpreventable fate.
Says Kelli Calabrese, renowned health, beauty and lifestyle expert, “The problem with thinning-damaged hair is not always what’s visible,†she says. “It’s how it rocks a woman’s self-esteem. For women, who put so much emotional value on their hair, it can be absolutely devastating for their self image and emotional well-being.â€
To view the multimedia release go to:
http://www.multivu.com/players...Originally collected by
fetching...
(
less)