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Carhartt, America’s premium workwear brand since 1889, today released its 2016 spring marketing campaign which focuses on 127 years of the bran (more)

Carhartt, America’s premium workwear brand since 1889, today released its 2016 spring marketing campaign which focuses on 127 years of the brand’s product advancement. The commercial begins with founder, Hamilton Carhartt, selling denim overalls to railroad workers and ends with pitcher and rancher, Madison Bumgarner, throwing an axe while wearing a Carhartt Force Extremes™ T-shirt. The 37.5™ Technology in Force Extremes™ is scientifically proven to give the wearer more stamina and puts Carhartt in the forefront of the workwear performance marketplace.
“Our future is in our heritage,” said Tony Ambroza, senior vice president of marketing at Carhartt. “From the company’s earliest days of creating durable denim overalls for railroad workers to our current fastest-drying, odor-fighting Force Extremes™ gear, our focus remains solely on creating rugged products that work hard for our consumer. The spring marketing campaign shines a spotlight on our founder’s mission to create the hardest-working and longest-lasting gear for those who take on the rugged corners of the Earth, and today, that mission remains unchanged.”
To view the multimedia release go to:
http://www.multivu.com/players...

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