About me: Our Story
In 2005, Fair And Handsome launched the first-ever
cream specially formulated for men. With this
breakthrough innovation, it flagged off the
Men’s Grooming revolution in India, taking
it beyond shaving. This move was the culmination
of years of meticulous research and development in
understanding how men’s skin is
significantly different from women’s skin.
Healthy and radiant skin are no longer exclusive
for women. The launch of Fair And Handsome
provided men with the opportunity to break free
from being closet users of women’s skin
care products and still ace Handsome-giri. Fair
And Handsome was launched based on research which
found that the texture of men’s skin is
different from that of a woman. And, there is a
need for products that are designed exclusively
for men.
Fair And Handsome has had some very credible
endorsements from time to time from celebrities
such as Shahrukh Khan, Hrithik Roshan, Vidyut
Jamwal, Kartik Aryan and most recently, Salman
Khan.
