About me: Direct Mail: An Old Advertising Device With New
Power
Looking for a better method to get in touch with
customers and leads in this technology-rich,
multi-channel setting? Would certainly you think I
was crazy if I suggested using a network that was
developed in the early 20th century?
That network is direct mail. And while many of
today's online marketers may dismiss it as a
quaint antique of days passed, it's actually
more effective than ever before. Amazed? If you
understand the factors behind the performance of
direct mail, you won't be.
