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Member since: 15 Dec, 2019
Location: Leeds, Leeds
About me:
A handy analogy to keep in mind throughout is to think of your website as your home base, your planet earth. It's the centre of your content marketing universe, and it's the place you want to pull people back to - with lots of valuable content you can share to draw them in and build their trust. The other tools we write about in this section - your social media, search engine results pages, PR, events and content placed on other websites - these are your outposts.

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