About me: A handy analogy to keep in mind throughout is to
think of your website as your home base, your
planet earth. It's the centre of your content
marketing universe, and it's the place you
want to pull people back to - with lots of
valuable content you can share to draw them in and
build their trust. The other tools we write about
in this section - your social media, search engine
results pages, PR, events and content placed on
other websites - these are your outposts.
