In the past, companies have put an emphasis on big data. The trend for this year will be to minimize data favouring aggregate data over individual data. This type of ‘data minimalism’ ensures that only what is needed will be collected to drive service. We can learn many things from past successes and failures and, as we enter a new year, it’s a perfect time to evaluate our actions to see what branding improvements can be made. To know more information, visit
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