The drubbing that
Tata’s
large MPV, the
Aria, suffered in
the market place
can be attributed
to two
shortcomings, both
of which were
amply high
(more)
The drubbing that Tata’s large MPV, the Aria, suffered in the market place can be attributed to two shortcomings, both of which were amply highlighted by two of its rivals. Firstly, the Aria wasn’t appealing enough. Its MPV-like form paled in comparison to the distinctly SUV design of Mahindra’s XUV500 that followed into the market shortly after. Secondly, Tata and the Aria couldn’t pull off the price premium like Toyota’s Innova did, and continues to do so. Now over five years after the Aria hit the market, Tata is aiming to shake things up with an SUV, so they say, derived from the Aria, the Tata Hexa. On our first drive, we find out just how much of an SUV the Hexa really is and just how different it is from the Aria before it.
